Marketing Content
Graphic Designer / Digital Artist
A showcase of digital art that was professionally designed for Purple WiFi and Logic Junction. The content within was created with the purpose to expand brand recognition, educating audiences on our new products, and promote our services to targeted audiences
Designer’s Commentary: The art content shown below were created by myself. In some cases, the design did rely on the study and application of external branding resources to personalize marketing strategies to specific clients. I will also note that some works used illustrations and/or imagery that were purchased from external sites and utilized within the Creative Content License agreement. I will cite down below the three resources that were commonly used.
iStock Photo by Getty Images
iStock Photo. (n.d.). Stock Images, Royalty-Free Pictures, Illustrations & Videos – iStock. iStockPhoto.com. from https://www.istockphoto.com/
Storyset – Style: Pana
Freepik. (n.d.). Pana. Storyset. Retrieved October 1, 2019, from https://storyset.com/pana
Remix Icon
Remix Icon – Open source icon library. (n.d.). https://remixicon.com/
Marketing Content
Graphic Designer / Digital Artist
A showcase of digital art that was professionally designed for Purple WiFi and Logic Junction. The content within was created with the purpose to expand brand recognition, educating audiences on our new products, and promote our services to targeted audiences
Designer’s Commentary: The art content shown below were created by myself. In some cases, the design did rely on the study and application of external branding resources to personalize marketing strategies to specific clients. I will also note that some works used illustrations and/or imagery that were purchased from external sites and utilized within the Creative Content License agreement. I will cite down below the three resources that were commonly used.
iStock Photo by Getty Images
iStock Photo. (n.d.). Stock Images, Royalty-Free Pictures, Illustrations & Videos – iStock. iStockPhoto.com. from https://www.istockphoto.com/
Storyset – Style: Pana
Freepik. (n.d.). Pana. Storyset. Retrieved October 1, 2019, from https://storyset.com/pana
Remix Icon
Remix Icon – Open source icon library. (n.d.). https://remixicon.com/
Image Gallery
Retail Statistics
A series of Retail statistics used to market and sell Purple's products to potential Retail clients.
Gartner Magic Quadrant: Social Media Announcement
In 2022, Purple got inducted to the Gartner Magic Quadrant for Indoor Location Services. This was one of the several social media posts used to roll out the news.
Stadium Access Journey
Generic sales demonstration of Purple's WiFi Product for stadium strategies.
Wayfinding and Smart Light Collaboration
This was a educational illustration that was used for an investor pitch about a possible collaboration between Smart Lights and Wayfinding Positioning technologies.
Wayfinding Hero Image
Logic Junctions' Hero Image of their Wayfinding screenshots shown on both Laptop and Mobile devices.
Smithsonian
Sales demonstration of Purple's WiFi Product to potential Client.
Purple Intranet - Home
Design for Purple's 2022 Intranet project. The project was to create a local communications network to organize and deliver internal company information.
Customization of Wayfinding
A slideshow image designed to highlight some of the key product layers used to customize a Wayfinding experience.
Geomagnetic Wayfinding
A promotional illustration to announce Logic Junctions' new Wayfinding product powered by geomagnetic technology.
Wayfinding Device Availability
Logic Junctions' Wayfinding product was available on Web, Kiosk and Mobile Devices.
Landmark Cinemas
Sales demonstration of Purple's WiFi Product to potential Client.
Hotel Access Journey
Generic sales demonstration of Purple's WiFi Product for hospitality strategies.
Purple's Elevator Pitch
Internal documentation for Purple's purpose, focus, and sales elevator pitch.
Partner Promo Banner
A marketing banner to target potential partners to become engaged with Purple.
Wayfinding App Powered By
An image promoting the 3 resources used to power Logic Junctions' Mobile Wayfinding Product.
Mobile Hero Library to Display Purple's Products
A series of images produced from an editable photoshop library used to generate mobile hero images of Purple's Products. Developed the library per the Marketing department's request.
Upstate Medical Center Kiosk Wrap Design
Illustration for a Kiosk Decorative wrap for Upstate Medical Center.
Restaurant Access Journey
Generic sales demonstration of Purple's WiFi Product for restaurant strategies.
Playa Resorts
Sales demonstration of Purple's WiFi Product to potential Client.
Wayfinding's Power of Communication
3 screenshots to highlight the versatility of Logic Junction's wayfinding app to adjust to an ever-changing environment.
Planet Fitness
Sales demonstration of Purple's WiFi Product to potential Client.
Nascar
Sales demonstration of Purple's WiFi Product to potential Client.
"Netball X" Logo Designs
A series of logo designs for Gavin Wheeldon's request for a Netball Team Logo.
Airport Access Journey
Generic sales demonstration of Purple's WiFi Product for airport strategies.
Office Access Journey
Generic sales demonstration of Purple's WiFi Product for office strategies.
Display Image of Wayfinding
This image was used in a slideshow to promote screenshots of Logic Junction's Wayfinding App.
"Purple Rain" Logo Designs
A series of logo designs for Purple's Internal Educational Series called "Purple Rain".
Purple's Purpose and Focus
An image to visually communicate Purple's purpose and focus. This image has been updated a few times to refocus the company when competing markets and goals have changed.
JP Morgan
Sales demonstration of Purple's WiFi Product to potential Client.
Geomagnetic Wayfinding Poster
Promotional Image designed for the HIMMS conference and exhibition.
Development Bot
An internal illustration of a robot used as Development's Internal mascot.
Walmart
Sales demonstration of Purple's WiFi Product to potential Client.
Survey Statistics
A series of Survey statistics used to market and sell Purple's ability to gather helpful information to promote client and visitor communication.
Papa Johns
Sales demonstration of Purple's WiFi Product to potential Client.
Intelligent Healthcare Statistics
A series of Healthcare statistics used to market and sell Purple's products to potential Healthcare clients.
"Travelish Podcast" Logo Designs
Sarah O'Malley's request for a series of logos the "Travelish" Podcast.
"Love to Lingo" Logo Design
A series of logo designs for Purple's learning program called "Love to Lingo".
Geomagnetic
Retail Access Journey
Generic sales demonstration of Purple's WiFi Product for retail strategies.
Logic Junction's Wayfinding 2.0 App
Promotional Image showcasing Logic Junctions' Wayfinding App.
"Ultra Violet" Logo Designs
A series of logos designed for Purple's yearly online gathering event called "Ultra Violet"
Intelligent Healthcare Product Layers
A visual to show the layers and services contained within Purple's Intelligent Healthcare solution.
Infographics
Presentations
Website Design
Purple's Intranet (Redesign)
In 2022, Purple made the executive decision to design and create their own internal intranet. The purpose was to create an internal environment that displayed yearly company goals, outline values, distribute internal documentation, and to make internal resources more readily available to employees. My role was to work with the company’s web developer, Nick Papazetis, to create a functional design that provided solutions to the list of purposes above. Purple’s Intranet is a private company product. I will be providing a link to just my designs down below.
Purple's Website (Rebuild)
In 2023, the marketing team began the campaign to rebuild Purple’s main website. Under Nick Papazetis’ guidance, I was requested to design several website elements that were to be built on Purple’s WordPress environment. These elements were requested to be functional and reusable to visualize Purple’s different and available solutions. This request required the navigation through a collective of personal opinions while asking for a fresh new application of the company’s branding. Separately, I created a library of imagery that has the ability to easily change out screens to display an array of different products and stories.
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